Did you know that the average US household has more TVs in it than people? Or that the US spends $581 billion on defence annually?
In addition to having the world’s largest military, national economy and annual oil output, the US also hosts six of the world’s top ten tech companies measured by revenue.
Aside from these fun-facts, there are several important factors that all B2B marketers and communications professionals should know when conducting, or planning to conduct, B2B inbound marketing and PR in the US. Here are five of them:
Between myself and our CEO Martin Jones, March Communications has more than two decades of international PR experience, including the roots we established in the United Kingdom. Today, we’re a successful US-based tech PR and communications agency with offices in Boston, Chicago and San Francisco, and by working in both countries, we’ve learned that public relations in the United States is a much different animal than it is in the U.K.
For UK CMOs and marketing managers involved in implementing B2B tech PR in the US, it is vital to understand the PR tactics that do and don’t succeed with local media. Whether you’re looking to keep your PR efforts in-house or outsource to an external PR consultancy, success hinges on getting your team and strategy right.
With this in mind, here are four lessons we’ve picked up from working in both countries that can help B2B tech brands make the jump.