Beginning with B2B tech PR at the start of a campaign can provide a number of benefits. First of all, if your story stinks, or needs work, you can bet that the seasoned journalists whose livelihoods depend on drawing in readers will let us know. Once a journalist takes a story and publishes it, you have credibility, endorsement, reach and sometimes a backlink that no other marketing tactic can deliver. The journalist's interpretation of a story may reveal an angle that hasn’t been spotted. And of course the fact that you have been quoted in an article means one of your competitors hasn’t.
The benefit of B2B tech PR when integrated with inbound marketing is that it can increase the reach of your campaign, driving more prospects into the top of your sales funnel. These are prospects who are beyond your existing databases and it is exposure that you have not had to pay for. B2B tech PR can also serve as a reminder for those who have already engaged with you, prompting them to move down the buyer journey towards you.
The net impact is a sales funnel that wider and faster, delivering quality sales qualified leads for your sales teams to get their teeth stuck into.
“You should know that a regular topic of conversation among our team is how highly we think of Champion. Your team delivers on a continual basis. And whenever I pick up the phone and talk through something with them or request additional info, they’ve always got exactly what I need.” Eddie McGraw, Lithium Technologies
“I have worked with many PR agencies in my career, from the usual "big" suspects to the boutique agencies, but you have been the best PR agency I have worked with; it is a testimony of your fast learning, commitment, and pro-active approach.” Fabrice Etienne, Lithium
“Champion does exactly what a PR agency should – generate opportunities that strengthen brand awareness. This ranges from exposure in the press to ideas that help generate business.” Kirsty Lambert, MTI
“PEER 1 Hosting owes at least 3 of its largest new customer wins this year to Champion.” Jamie Hancox, Peer 1 Hosting
“Big ideas and campaigns to break through the noise is where Champion shines. Champion has also helped us organise and co-ordinate an international approach to PR with multiple agencies.” Jason Little, Peer 1 Hosting
“Best UK team I’ve ever worked with.” Eric Brown, VP Communications at Lithium Technologies