Inbound Marketing and Earned Media Insights For Big Data Businesses

Learn what we're talking about at the moment

Does PR lead to sales for B2B companies?

Posted by Tom Luke on 23-May-2018 17:07:31

People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.

Most influential technology journalists uk

Read More

Topics: b2b pr, US, Tech industry, tech pr, b2b marketer

Which UK B2B Tech Journalist should you be talking to?

Posted by Richard on 18-May-2018 12:53:00

Who are the UK’s B2B Tech Journalists and Analysts that should be on your media list?

Read More

Topics: journalists, earned media, B2B PR AGENCY, pr strategy

Successful news-jacking leads to coverage

Posted by Adam George on 15-May-2018 09:00:00

The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.

I'D LIKE TO KEEP HEARING FROM CHAMPION

Read More

Topics: b2b pr, b2b consultancy, B2B tech, Newsjacking, b2b brands, tech pr

Is Your B2B brand brave enough to lean in?

Posted by Richard on 30-Apr-2018 07:58:00

Does your brand stay out of trouble and avoid expressing opinions that may cause offence? Is a neutral position on political, environmental, social, technological, legal or economic issues still really the best strategy for a B2B brand? Is staying above the fray a safe space?

Read More

Topics: business growth, reputation, b2b marketer

Is there such a thing as bad publicity?

Posted by Phiil on 24-Apr-2018 17:13:12

 

Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

I won’t dwell on the details, (if you’re interested you can see the story in full here), but to give you a flavour of the tone – the final entry for Tuesday reads:

 “Last thought of the day, Syria..”.

Read More

Topics: b2b pr, Crisis communications, b2b brands, b2b marketer

Sorry....

Posted by Richard on 16-Apr-2018 13:47:00

Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress. Whilst I sincerely hope that none of Champion's clients ever find themselves in a situation where they have to apologise, it is inevitable that things will one day go wrong, and it is up to the spokespeople and comms teams to get the apology right. There is a lot of "Sorry" going around at the moment. Here are four examples of apology statements for comparison purposes. 

Read More

Topics: pr strategy, Crisis communications, b2b marketer

Voice search, B2B PR and Inbound....

Posted by Champion on 29-Mar-2018 07:33:00

Voice is coming: How will the ‘next great interface’ affect business?

Amazon director Daren Gill recently called voice "the next great interface” reports BBC News. With our lives are becoming increasingly connected, the three most popular smart assistants – Alexa, Google Home and Siri - are already taking root in our domestic settings and voice-controlled services are likely to see a significant boost as a result.

 

Read More

Topics: b2b content marketing, tech pr, b2b marketer

Shout out for B2B PR

Posted by Alan Edwards on 23-Mar-2018 12:48:00

 

Why B2B Marketers need their PR agency more than ever

What a week!

Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

Read More

Topics: Media relations, tech pr, b2b marketer

Is print dead? What impact could this have on  B2B media landscape?

Posted by Ashley Gerrie on 19-Mar-2018 08:30:00

Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?

Read More

Topics: Media relations, tech pr, b2b marketer

#IWD2018 – What does it take for brands to get it right?

Posted by Ashley Gerrie on 08-Mar-2018 18:04:55

Today marked International Women’s Day intended to celebrate women’s achievements, both cultural and economic, and a call for gender parity.

With the #MeToo tsunami taking the media by storm, the latest slew of corporations weighing in reached a record high, some hitting their mark more than others.  

New Call-to-action

Read More

Topics: Social media, marketing campaigns, brands, International Women’s day

Subscribe to be kept up to date

Be the first to hear when we share what we learn and what interests us as we help big data companies grow, using inbound marketing and earned media.

Recent Posts

New call-to-action

Posts by Topic

see all