I think it’s fair to say that in recent years, one brand’s Christmas adverts have held a monopoly on the minds' of the UK public. The brand? John Lewis. This year, the department store’s Christmas advert stars Elton John, and tells the story of ‘The Boy and His Piano’, which traces back through the star’s life and career highlights, right the way back to the moment when he got his first piano on Christmas day (queue the awes).
We often conduct media training for our clients and this week we finished a series of workshops with one client. During these sessions it’s helpful to show examples of interview best practice, as well as the times where spokespeople don’t quite hit their key messages…
Here are 3 examples from the past few weeks which demonstrate the good, bad and the ugly of media engagements.
Today Champion move into new offices in Fitzrovia. It’s an exciting move for the team as we continue to expand. It’s good to be in central London again living and working in the hustle and bustle of this vibrant, brilliant city. We have moved to a Fora office and look forward to working in the productive, funky and flexible space it provides.
Summer means festival season, where people from all over come together to see their favourite artists perform live. Besides the music, one of the most entertaining things to do at a festival is to people watch. Festivals tend to bring out the best in everyone, and allows people to act like their care-free self with very little judgement. Lovebox, one of London’s most popular music festivals, took place this past weekend, and the Champion team decided to take a day out of the office to check it out. Here are the top five types of people you’ll find at Lovebox:
Topics: Champion Communications
People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.
The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.
Does your brand stay out of trouble and avoid expressing opinions that may cause offence? Is a neutral position on political, environmental, social, technological, legal or economic issues still really the best strategy for a B2B brand? Is staying above the fray a safe space?
Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.
I won’t dwell on the details, (if you’re interested you can see the story in full here), but to give you a flavour of the tone – the final entry for Tuesday reads:
“Last thought of the day, Syria..”.