Since founding Champion Communications in 2008, I have built and developed a team who demonstrate every day, the tangible connection between great PR strategies and outstanding B2B sales results. My biggest buzz comes from two things: 1) when a sale happens that has a tangible connection to the PR strategy we have developed, and 2) when a client tells me that a member of my team has exceeded expectations.
My focus is overseeing account and team activity, planning and executing campaigns which help clients achieve their communications goals and sell more. I work with clients to understand their objectives and what success looks like to them. I also ensure our talented team is achieving its potential. I have 11 years’ experience in B2B PR within the technology field and still love the variety and creativity the role brings.
I work closely with clients and am the first point of contact for them. I build relationships with clients to be a trusted advisor in order to develop campaign ideas which resonate with the media. I ensure I speak with the media daily for a pitch or idea. I love the fast pace of proactive B2B media relations, and relish opportunities to hijack breaking news stories to get high-quality coverage for clients.
I love the opportunity of bringing creativity to client’s strategies and getting under the skin of each one to shape the most interesting stories. I am responsible for delivering real-world results by interacting with the media. I know how to look for, shape and sell in a story and also enjoy writing speeches and articles on big industry trends like women in tech.
My daily media monitoring for client news opportunities gives me a great understanding of what drives a good story. I speak to journalists and clients on a daily basis and help to develop campaign ideas and build relationships. Another big part of my role is content creation.
Closely working with both the media and clients, I build relationships with journalists and develop campaign ideas and client content. I help clients achieve their goals by streamlining the communication process between them and their desired target audience. My favourite part of the role is the creative process of developing attractive story ideas for our clients.
I provide strategic advice at a senior level along with development and training to help make Champion’s great people even greater. I also deliver media training and messaging to Champion’s clients. I have over 30 years’ experience in journalism and PR, and 10 years in training and people development.
My mission is to find new efficiencies and eliminate unnecessary costs so we can focus our resources on finding and developing the best people – the ones who’ll help our clients deliver great sales results. I’m dedicated to making working with us (and working for us) as hassle-free as possible.
My job is to find the very best candidates in the industry, bring them into Champion and to ensure that they thrive - I am the people’s Champion. I’m a former PR consultant and my experience of the PR industry and working in agencies means that I don’t provide generic HR advice and systems. Everything is tailored to the realities of the agency world.